To estimate the cost of
creative work by drawing up a standard chart, and subsequently to provide an
estimate, is quite complex. Probably due to its complexity it would not be
accurate for the customer’s needs. There are different approaches to the writing
of informatics : clauses, texts for a site, press releases, and thus expenditure
on labour for each task is variable. For extremely creative and intellectual
projects it is difficult to regulate strict rates. Take for example, the slogan
«Just Do It» from the world famous company «Nike», which in the end of the 80’s
was involved in the advertising company of the basketball player Michael Jordan!
Or the legendary slogan «Pepsi generation next» the («Coming generation»)? How
does one cost these? However, not to specify on the site a guideline price
structure would be incorrect in respect of new customers.
Our prices are objective, they
are not overestimated and are proportional to the general trend of the market.
Below is our price list for your consideration:
Service
Price
Content of a site
10,000 rubles for an «average» volume for a site, (5-7 sections),
or 350 rubles per 1,000 characters
Updating of content
250 rubles per 1,000 characters
Stylistic editing of a site
150-170 rubles per 1,000 characters
Texts for SEO
(texts «from zero») — 300 rubles per 1,000 characters, —
(working with prepared materials), 150 rubles per 1,000
characters.
News copyright
The cost will depend on the specificity of the theme of the news
content and also the regularity of its’ updating. Possible cost options
are detailed below:
Regular updating of the news line of a site: (maintaining client’s site
from $300 a month):
Copyright from «open» sources;
Exclusive texts about the activity of the
company and undertaking an initial interview with the prime people;
Exclusive clauses related to the monitoring of the market and
analysis of the work of competitors, etc.
Partial updating of the section about «News of the Company» —
300 — 350 rubles per 1,000 characters
For banner advertising
150-200 rubles for one version of a banner
Additional services
Маркетинговый аудит сайта
from 4,000 rubles
Защита авторских прав в сети Интернет (защита
контента сайта, документов, иллюстраций, файлов mp3, программ)
from 5,000 rubles
PR-продвижение сайта (размещение новостей
о компании, пресс-релизов, статей на тематических сайтах)
from 3,500 rubles per month
PR-texts
Service
Price
Пресс-релиз
from 600 rubles per 1,000 characters
Тексты для электронных презентаций
`from 700 rubles per 1,000 characters
Тексты для коммерческих предложений
from 2,500 rubles
Упоминание компании в газетах и журналах
Санкт-Петербурга, Москвы, регионов
from 5,500 rubles
Тексты для печатных СМИ
Service
Price
Рекламная статья
от 500 руб. за 1000 знаков
Рекламное объявление
от 350 руб. за один вариант
Рекламная кампания в СМИ
Разработка концепции рекламной кампании и медиплана - от 21000 руб. в месяц
Разработка и ведение рекламной кампании, контроль размещения рекламных материалов с формированием отчетов для Заказчика - от 27000 руб. в месяц
Additional services
Company Name
Development of an original name for a successful
company — from $350
Advertising slogans
5.000 rubles for «an advertising package – the best slogans» (12-15
options)
Speech writing
550-600 rubles per 1,000 characters
Polygraphy
Service
Price
Per edition of a corporate newspaper
From 35,000 rubles, (quality specially processed paper, 8 strips,
delivery for circulation in the office - 1,000
copies)
Texts for brochures, booklets, leaflets
200-400 rubles per one option
Translations
Service
Price
Translation of the Russian art text into the English language and back to Russian
450-500 rubles per 1,000 characters, (translations are undertaken by
native speakers only)
Translation of the Russian technical text into the English language and back to Russian
500 rubles per 1,000 characters, (translations are undertaken by native
speakers only)
Перевод художественных и технических текстов на украинский язык носителем языка
from 400 rubles per 1,000 characters
Перевод художественных и технических текстов с английского, французского, украинского на русский язык носителем языка
